đ„ From Chicks to Bricks â Does Your Focus Generate Traffic?
SCN member NNR Global Logistics France is well known within SCNâand across the French marketâfor its expertise in transporting one-day-old chicks.
What started with specialist air charters, temperature-controlled conditions and carefully designed palletisation for Northern Africa has expanded to markets including Vietnam, Bangladesh and beyond.
And the chicks opened other doors.
NNR’s expertise in sensitive, time-critical cargo has led to business involving pets, pigs, cows, animal foodstuffs, medical equipmentâand even pig semen!
Today, live animals represent around 40% of NNR France’s export turnover.
But the bigger lesson isn’t really about chicks.
It’s about specialisation creating commercial opportunities.
When an agent knows that you are the expert in temperature-controlled, highly sensitive, charter or documentation-intensive cargo, they are more likely to think of you when other unusual opportunities arise.
đŻ Tell your SCN partners what you’re really good at.
You may be surprised what comes back.
And if you ever want to send NNR France a container of bricks⊠they’ll probably handle it with the same care as a one-day-old chick. đđ§±đ„
Does your speciality generate traffic?
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