NNR Global Logistics France – From Chicks to Bricks

🐥 From Chicks to Bricks – Does Your Focus Generate Traffic?

SCN member NNR Global Logistics France is well known within SCN—and across the French market—for its expertise in transporting one-day-old chicks.

What started with specialist air charters, temperature-controlled conditions and carefully designed palletisation for Northern Africa has expanded to markets including Vietnam, Bangladesh and beyond.

And the chicks opened other doors.

NNR’s expertise in sensitive, time-critical cargo has led to business involving pets, pigs, cows, animal foodstuffs, medical equipment—and even pig semen!

Today, live animals represent around 40% of NNR France’s export turnover.

But the bigger lesson isn’t really about chicks.

It’s about specialisation creating commercial opportunities.

When an agent knows that you are the expert in temperature-controlled, highly sensitive, charter or documentation-intensive cargo, they are more likely to think of you when other unusual opportunities arise.

🎯 Tell your SCN partners what you’re really good at.

You may be surprised what comes back.

And if you ever want to send NNR France a container of bricks… they’ll probably handle it with the same care as a one-day-old chick. 😉🧱🐥

Does your speciality generate traffic?

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